My Framer Site

From Human Stories

to Thoughtful Designs

From Human Stories

to Thoughtful Designs

From Human Stories

to Thoughtful Designs

Hi, I’m Mahshad, a UX designer with an anthropology background

Projects

Fixsy

Designing Fixy’s dashboard for managing home services.

Role: UX/UI designer

CLICK TO READ

Fixsy

Designing Fixy’s dashboard for managing home services.

Role: UX/UI designer

CLICK TO READ

Etsy

Redesigning Etsy’s explore tab for better discovery

Role : UX/ UI designer

CLICK TO READ

Etsy

Redesigning Etsy’s explore tab for better discovery

Role : UX/ UI designer

CLICK TO READ

Resume

ٰDownload my Resume

Fixsy
As a UX/UI designer on the Fixsy project, I was involved at every step, from early research to the final prototype. I approached each stage with a human-centred mindset, constantly reflecting on how to align user needs with stakeholder goals and create an experience that feels meaningful. Through this project, I learned to turn research insights into practical design decisions, balance user needs with business goals, and improve my collaboration across teams.
University of NewBrunswick, School of Sociology
In my role as a research assistant, I supported ongoing projects by collecting, analyzing, and documenting data. I collaborated with the research team to design studies, synthesize findings, and translate insights into clear, actionable outcomes. This experience strengthened my analytical thinking and attention to detail while deepening my understanding of how research informs real-world decisions.

Fixsy
As a UX/UI designer on the Fixsy project, I was involved at every step, from early research to the final prototype. I approached each stage with a human-centred mindset, constantly reflecting on how to align user needs with stakeholder goals and create an experience that feels meaningful. Through this project, I learned to turn research insights into practical design decisions, balance user needs with business goals, and improve my collaboration across teams.
University of NewBrunswick, School of Sociology
In my role as a research assistant, I supported ongoing projects by collecting, analyzing, and documenting data. I collaborated with the research team to design studies, synthesize findings, and translate insights into clear, actionable outcomes. This experience strengthened my analytical thinking and attention to detail while deepening my understanding of how research informs real-world decisions.

Skill Set

Sketch

Figma

Maze

Hotjar

Framer

Canva

About

From Anthropology to UX Design

My journey began in anthropology, where I spent time observing people and the small details that shape their everyday lives. Those moments in the field taught me to see the world through others’ eyes, a perspective I now bring into every design decision I make.

Designing Beyond Research

Working in client-facing environments taught me how empathy extends beyond research; it’s about listening, patience, and understanding what people truly need in real situations. That experience deepened the way I design today, reminding me that good design often begins with good listening

Human-Centred Design in Practice

These days, I keep learning through every project, listening to users, collaborating with teams, and designing for real needs. Freelance and contract work have given me the space to experiment, grow, and stay close to what matters most: people.

Me Outside of work: